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Executive Education for the Beverage Industry
M. Learning Academy is a professional, online wine and spirits business school taught exclusively by proven industry operators. Our instructors are former and current senior leaders—presidents, CFOS, CMOS, and wholesale executives—who have built brands, managed financials, and operated in the real market.
This is beverage business education led by practitioners, not theorists. Instructors at M. Learning Academy are selected based on the level of responsibility they have carried and the businesses they have led.
Course 1: Mastering the Wholesale Channel
Registration Opens March 23rd!
Taught by executives and industry leaders who have built major brands in the U.S. market or led distributors at the executive level, not by theorists!
100% online course! Curriculum certificate requires exams and real-world activities.
The only wine business education course that teaches winery owners, executives, and sales managers how to manage every aspect of U.S. distribution. All principles are applicable to craft spirits brands as well.
Proprietary tools are provided that simplify everything from pricing, distribution analysis, competitive set analysis, and more!
Applicable to both U.S. and imported brands.
What You’ll Learn:
✓ How U.S. distributors actually think and work
✓ Pricing, margins, and incentive structures that work in practice and give you a competitive advantage
✓ How to launch, reposition, or repair U.S. wholesale distribution and importation
✓ Easy-to-use but advanced tools for pricing, competitive set analysis, points-of-distribution analysis and goal building
What You’ll Be Able to Do:
✓ Identify and establish importer and distributor partners
✓ Build a wholesale strategy that protects brand and profit in every channel, from restaurant BTG to chain retail
✓ Speak the language of importers and distributors and become more effective with them
✓ Avoid the most common (and costly) wholesale and trade business mistakes
Why Attend M. Learning Academy’s Wholesale Course?
Wine and spirits business education options exist, but no other academy teaches real distribution economics, provides pricing and competitive analysis tools, and explains exactly how to be profitable and successful in U.S. wholesale the way M. Learning Academy does. M. Learning Academy’s instructors are proven industry leaders, not theorists.
Who Should Attend M. Learning Academy?
Beverage brand owners, executive sales managers, global sales directors, C-level executives, and those looking to advance their success in the U.S. wholesale market. M. Learning Academy’s inaugural course and certificate is applicable to established businesses looking to improve sales, startups or early-stage businesses entering wholesale for the first time, and established businesses needing to revitalize or expand sales in the wholesale channel.