In today's competitive landscape, relying solely on relationships and conventional methods won’t cut it. To thrive in the premium and luxury wine market, brands need to engage directly with consumers but also directly with trade buyers—such as sommeliers and retailers—through dynamic digital marketing strategies. Let Baedeker Wine guide you to implementing affordable digital platforms that both create and increase sales!

Whether you're a startup, a high-growth winery, or seeking revitalization, Peter Baedeker brings nearly thirty years of diverse experience as a former wholesaler president, startup CEO, and estate winery Managing Director. He offers tailored support, from simple pricing models and go-to-market strategies to executive level planning to improve financial results. As an executive for hire, Mr. Baedeker is here to empower your team, accelerate growth, and boost your momentum!

Mr. Baedeker has effectively managed sales teams ranging from 10 to 100 members and built enduring relationships across the U.S. market, from independent restaurants to national retail accounts. He emphasizes the importance of personal interactions with trade buyers and DTC customers while enhancing these connections with advanced digital sales strategies that yield rapid and measurable results!