Hiring a full-time executive isn’t always practical. With fractional leadership, you get senior-level expertise without the overhead. Peter Baedeker provides the strategic guidance and operational leadership that help premium and luxury wine businesses grow smarter, faster.

What Peter delivers:

-Executive-level direction tailored to your stage of growth

-Experience leading a $100M distributor, a national importer, and building a national brand

-Proven systems to streamline operations and increase profitability

Get Started → discover how fractional leadership can accelerate your growth.

Traditional methods don’t suffice in today’s market, but too many snake oil salespeople purport to have all the answers for maximizing new AI tools in sales and operations. Whether you're engaging consumers or sommeliers, your messaging needs to be dynamic, digital, and measurable.

What Peter delivers:

-Integrated DTC and wholesale platforms that convert digital visitors into buyers

-CRM and email systems tailored for both consumer and trade outreach

-Integrated AI tools based on true systems understanding

Get Started → unlock your digital growth strategy today

98% of the U.S wine market volume exists through three-tier distribution, while 95% of its value is generated there. DTC offers a fraction of the available U.S. market and is increasingly encroached upon by omni-channel retail efficiency. Successful wine businesses approach wholesale and DTC not as an “either/or” decision, but as an ecosystem where success in one channel feeds success in the other.

What Peter delivers:

-Expertise managing distributors nationwide—from small regional distributors to major wholesalers

-Wholesale optimization to improve margins and expand market presence

-Implementation of a Wholesale-DTC ecosystem strategy and tactics to maximize sales in all channels and focus on contribution margin