In today's competitive landscape, relying solely on relationships and conventional methods won’t cut it. To thrive in the premium and luxury wine market, brands need to engage directly with both trade buyers—such as sommeliers and retailers—and consumers through dynamic digital marketing strategies.

By leveraging robust digital marketing techniques that integrate seamlessly with an organized customer relationship management (CRM) system, you can create meaningful connections that drive sales and brand loyalty.

Now is the most exhilarating time in the U.S. wine market, with unprecedented opportunities for direct buyer engagement through innovative digital strategies. Let me be your trusted guide to navigate this exciting journey and elevate your brand to new heights!

Whether you're a startup, a high-growth winery, or seeking revitalization, Peter Baedeker brings nearly thirty years of diverse experience as a former wholesaler president, startup CEO, and estate winery Managing Director. He offers tailored support, from simple pricing models and go-to-market strategies to comprehensive financial planning. As an executive for hire, Mr. Baedeker is here to empower your team, accelerate growth, and revitalize your momentum!

Mr. Baedeker has effectively managed sales teams ranging from 10 to 100 members and built enduring relationships across the U.S. market, from independent restaurants to national retail accounts. He emphasizes the importance of personal interactions with trade buyers and consumers while enhancing these connections with advanced digital sales strategies that yield rapid and measurable results!