Contribution Margin
Contribution margin reflects profitability after subtracting variable selling expenses. Weighted averages below reflect your expected channel mix for the product. Contribution margin shows you what money is truly remaining to cover fixed costs.
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Winery Inputs
Product
—
Wholesale FOB (per case)
$ —
Winery COGS (per case)
$
Variable Selling Expenses (per 9L case)
Samples
$
Importer Incentives
$
Distributor Incentives
$
Travel & Entertainment
$
Digital Marketing
$
Print Marketing
$
POS Materials
$
| Metric | Normal Retail | On-Prem | ||||
|---|---|---|---|---|---|---|
| Frontline | EDLP | Promo | Frontline | Wine List | BTG | |
Channel Mix & Weighted Average
Retail Frontline Mix %
Retail EDLP Mix %
Retail Promo Mix %
On-Prem Frontline Mix %
On-Prem Wine List Mix %
On-Prem BTG Mix %
Mix Total
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Weighted Avg Net Revenue / case
—
Weighted Avg Contribution Margin $ / case
—
Weighted Avg Contribution Margin %
—