Hiring a full-time executive isn’t always practical. With fractional leadership, you get senior-level expertise without the overhead. Peter Baedeker provides the strategic guidance and operational leadership that help premium and luxury wine businesses grow smarter, faster.

What Peter delivers:

-Executive-level direction tailored to your stage of growth

-Experience leading distributors, importers, and national sales teams

-Proven systems to streamline operations and increase profitability

Get Started → discover how fractional leadership can accelerate your growth.

Traditional methods don’t suffice in today’s market. Whether you're engaging consumers or sommeliers, your messaging needs to be dynamic, digital, and measurable.

What Peter delivers:

-Integrated DTC and wholesale platforms that convert website visitors into buyers

-CRM and email systems tailored for both consumer and trade outreach

-Clear analytics so you can track and optimize performance fast

Get Started → unlock your digital growth strategy today

Strong distributor partnerships and trade relationships are the backbone of lasting sales success. Peter Baedeker combines decades of wholesale leadership with hands-on trade experience to help wineries and importers maximize performance across every channel.

What Peter delivers:

-Expertise managing distributors nationwide—from family businesses to major wholesalers

-Trade engagement strategies that strengthen buyer relationships

-Wholesale optimization to improve margins and expand market presence

Link here for a recent course on “Taking Control of Your Wholesale Future” taught by Peter.