How Can I be Your Guide?

Peter Baedeker is an established leader in the premium wine industry, with decades of managerial experience in distribution, importation, brand building and winery sales & marketing

The Baedeker Guide

“My ancestor, Karl Baedeker, created the first travel guide in the late 19th Century in Europe and paved the way for luxury travel through the 20th Century, helping travelers navigate foreign lands, cultures, and systems.

I entered the fine wine industry shortly after college and embarked on an incredible journey from salesman to chief executive, working at the highest levels in U.S. distribution, European wine imports, brand creation, and estate winery management. Like my ancestor Karl, I now seek to share my experience and expertise as a guide. My passion is guiding European wineries seeking to launch, build, restructure or energize their American market.”—Peter Baedeker