Hotels and Resorts

Hotel customers can be some of the best partners in the U.S. premium and luxury wine market! First, their volume potential is often signficant. Each hotel is like several customers within one account: from wine by-the-glass in the lobby bar, to features in the hotel’s restaurant, to features on the high volume banquet/catering menu, to room service and in-room product placement, one strong hotel partner can help you achieve substantial exposure for your emerging brand. Just as full of potential as they are, though, hotels are difficult to understand and often include multiple layers of decision making and adept navigation of the various people who will help you achieve that critical sale.