Press Play to watch the M. Academy Trailer.
Executive Education for the Wine Trade
M. Academy is a professional, online wine business school taught exclusively by proven industry operators. Our instructors are former and current senior leaders—winery presidents, CFOS, CMOS, and wholesale executives—who have built brands, managed financials, and operated in the real market.
This is wine business education led by practitioners, not theorists. Instructors at M. Academy are selected based on the level of responsibility they have carried and the businesses they have led.
Course 1: Mastering Your Wholesale Channel
Registration Open!
Taught by executives and industry leaders who have built major brands in the U.S. market or led distributors at the executive level, not by theorists!
100% online course available in multiple languages. Curriculum certificate requires exams and real-world activities.
The only wine business education course that teaches winery owners, executives, and sales managers how to manager every aspect of U.S. distribution.
Proprietary tools are provided that simplify everything from pricing, distribution analysis, competitive set analysis, and more!
Applicable to both U.S. and imported brands and wineries.
Space for this course is limited and students are accepted by application only.
What You’ll Learn:
✓ How U.S. distributors actually think and work
✓ Pricing, margins, and incentive structures that work in practice and give you a competitive advantage
✓ How to launch, reposition, or repair U.S. wholesale distribution and importation
✓ Easy-to-use but advanced tools for pricing, competitive set analysis, points-of-distribution analysis and goal building
What You’ll Be Able to Do:
✓ Identify and establish importer and distributor partners
✓ Build a wholesale strategy that protects brand and profit in every channel, from restaurant BTG to chain retail
✓ Speak the language of importers and distributors and become more effective with them
✓ Avoid the most common (and costly) wholesale and trade business mistakes
Why Attend M. Academy’s Wholesale Course?
Wine business education options exist, but no other academy teaches real distribution economics, provides pricing and competitive analysis tools, and explains exactly how to be profitable and successful in U.S. wholesale the way M. Academy does. All of M. Academy’s instructors are proven industry leaders, not theorists.
Who Should Attend M. Academy?
Winery or wine company owners, executive sales managers, global sales directors, C-level executives, and those looking to advance their success in the U.S. wholesale market. M. Academy courses and certificates are applicable to established businesses looking to improve sales, startups or early-stage businesses entering wholesale for the first time, and established businesses needing to revitalize or expand sales in the wholesale channel.
Receive More Information
Space is Limited!
M. Academy is a prestigious wine business school that accepts students by application only. Prospective students must submit proof of management or ownership role, and letters of recommendation are often required.
Scholarships are available for qualified candidates, and institutional access is available (for corporations, trade organizations, etc.). To receive more information, please fill out the form below: