Direct-to-Consumer

Selling directly to the customer (DTC) might be a very small percentage of the total retail sales market in the U.S., but it’s a significant and growing portion of American winery sales and the profit margins for DTC sales are substantially higher than traditionally distributed sales. Imported wineries might feel left out of this market, but you are not. There are new channels of DTC that allow foreign wineries to sell directly to the consumer, and Baedeker Wine has a proprietary platform for DTC sales access.

The most important thing to understand with DTC sales in America is that ALL sales should be seen as DTC. That is, in the end, you must connect with the consumer to be successful. I’ll guide you on how to do this and Baedeker Wine will provide the platform for successfully marketing directly to the consumer.