Restaurants

Brands are built on-premise (in restaurants, hotels, etc.) This was true 30 years ago, and it’s true today. In America, the customer having the opportunity to enjoy your wine by the glass is the best opportunity you have for marketing directly to them. Yet, most distributors and sales agents believe achieving a menu placement for your wine by-the-glass in a restaurant is the end of the task. In fact, it’s just the beginning! Digital marketing technology allows us the precious opportunity to convert those one time by-the-glass customers to high lifetime value customers. Baedeker Wine will guide you, your importer or your distributor team in how to leverage digital marketing to accelerate sales from the coveted by-the-glass position in key U.S. restaurants!