Wine & Spirits Stores

Individual retail stores in the U.S. (those that are not part of a “chain” or national retail account) make up a large part of the market and provide a great opportunity for brand development. Target retail accounts should be geo-mapped to your restaurant by-the-glass placements. If the popular new neighborhood restaurant is pouring your wine by-the-glass, then it’s critical to use that exposure to achieve retail placements in the same neighborhood so that customers who experience your product by-the-glass can easily purchase it in retail. But how do we get the retailers attention when she has so many products to chose from? Baedeker Wine will guide you in modern and effective tactics for marketing to these buyers, getting their attention, and driving sales through this critical channel.